Pt 1: Bootstrapping a Direct-to-Consumer Fishing Business to Support Her Family and Community with Ashely Vellis of Ashley's Seafood in Humbolt Bay, California.

Ashely Veliss is the Wife of a Commercial Fisherman, mom, and Owner of Ashley's Seafood out of Humboldt Bay in Eureka, California.

I love that Ashely belongs to a Fishermen’s Wives group but joined the POCF private chat to connect with partners in other ports to see what they struggle with or don’t struggle with and hear how they overcome challenges in the industry. 

In this episode, we learn:

• How Ashley went from learning how to fillet fish on YouTube to starting a direct-to-consumer fishing business at the farmers market to now learning how to create shelf-sustaining seafood and becoming a pillar in her community for advocacy.
• Connecting with customers (even tough conversations) by steering conversations toward aspects of her sustainable fishery. (She is a great example from which we can all learn.)
• How she supports other fishermen and fishing families all while being a Partner of a Commercial Fisherman and mom, too! 

Let’s Dive In!

Show Resources

Connect with Ashley: 

Instagram: @ashleysseafood

Website: ashleysseafood.com

Book Recommendation: Salt In Our Blood: The Memoir of a Fisherman's Wife by Michele Longo Eder

Hey, POCFs - Let's Connect!

> [Hang] with Megan on IG at @megan.waldrep

> [Chat] If you're seeking real-time support from people who understand what you're going through OR are curious about what's going on in other fisheries and how they are handling it, we got you! Our lively group text chat allows you to connect immediately and anytime you need us. Sound fun?  Click here to learn more about the private chat!